The current Mazda logo was established in 1997 to symbolise them spreading their wings for a brighter future. Their recent success is evidence that it’s working. The new MX-5 was awarded Design of the Year and World Car of the Year for 2016. It’s the first time in history that a single vehicle has won both awards.
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They have a reputation for building the cars that are well-equipped, reliable and fun. The engaging nature of Mazdas make them the benchmark in their respective classes for driving enthusiasts.
There’s more in Mazda’s locker than the acclaimed MX-5. The CX-3 was also a finalist for the World Car of the Year 2016 and the elements that have made it a success in South Africa filter into the rest of their models.
Mazda Resale Value Analysis
Mazda has further enhanced their reputation as a brand with the people’s interests at heart by introducing the Mazda 3 2.0L Astina Plus. This model, according to Car Magazine SA, will be fitted with safety features that include “adaptive LED headlamps, lane keep assist, lane departure warning, driver attention alert, blind spot monitoring and smart city brake support.” These features are usually found on vehicles on the more premium end of the spectrum, such as the Mercedes E-Class and Volvo XC-90.
Mazda are on their way to establishing a ‘one-and-only’ customer satisfaction strategy. They are determined to make their cars as attractive, safe and engaging as possible, to ensure that their customers buy Mazda for the rest of their lives.
Displays of bravery and innovation have endeared South Africans to Mazda. They undercut more expensive competition by offering great products at a competitive price. Expect the Japanese manufacturer to go from strength to strength in the future and improve on their solid resale value.
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