#CarGoals are not only top priority on consumer bucket lists, but is also a hashtag brought into play by many celebrities such as musicians, sport stars and authors.
Many car brands receive their public stamp of approval, through the endorsement of particular car models, by celebrities. Automotive brands have therefore revolutionised their vehicle marketing strategies, by having celebrities act as massive car brand influencers – or otherwise referred to as ‘brand ambassadors’ – due to the persuasive status they have over consumers.
However, more celebrities, than one can shake a selfie stick at, claim to align themselves with brands which share their values and sell products they would use. Celebrities are therefore matching the quality of particular vehicle brand with the authenticity of their vehicle endorsements.
CarZar.co.za has come across local and international celebrities, and the car brands they’re endorsing.
We’re calling her aka ‘Miss Audi’. The Nubian Princess of Nomzamo Mbatha formed a partnership with Audi in November 2016. Thanks to Instagram and Nomzamo Mbatha’s Insta handle, the German brand’s advert made brought in high quality hits from across the globe.
Popular global vehicle brand Mercedes-Benz chased the ‘Hell Naw’ rapper, Nasty C, to face-front their #GrowUpYourOwnWay campaign. The result? The compact Mercedes-Benz car caught the eyes of a considerable number of young Nasty C followers.
But, why did the Mercedes-Benz brand choose Nasty C? Reports state it was due to his attitude about life, which embody young adults in today’s Modern world.
Remember those ‘Va Va Voom’ television adverts by the Renault car brand? French soccer player, Thierry Henry, has starred in countless Renault Clio adverts to promote the car model. Definitely a memorable campaign!
Tendai Mtawarira aka ‘The Beast’
In December 2016, Zimbabwean-born Springbok player, Tendai Mtawarira, announced that he will be the new ambassador for Ford. To match-up his impeccable performance as the Springbok’s ‘Beast’, Tendai Mtawarira was gifted with a Ford Mustang 2, 3 EcoBoost FastBack with a Rousch Performance Level 2 upgrade.
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